Does your business really need a website?
You’ve probably been told that having a website is essential to growing your business. Does your business really need a website, or is it still possible for your company to flourish even without one?
The answer to that question depends on a number of factors. Here are some things you should think about in order to help you decide.
Reasons You Should Have a Website
Even though your business may be relatively small, there are still plenty of good reasons to consider having a website, a few of which are:
People expect companies to have a website, and might be leery of doing business with those that don’t
Your competitors most likely have a website. If you don’t draw Internet visitors in, they will
Your website tells people a great deal about your company. As such, reviewing your website is something many people will do before choosing between you and your competition
The Internet is often the first place people turn to when looking for contact information, and having a website ensures they are able to find it quickly
Websites never stop advertising, making your business visible 24 hours a day, seven days a week.
Reasons Why You Might Decide NOT to Have a Website
While the above points are clearly positive benefits, you may NOT need a website if:
You already have more business than you can handle. (Should your business shift towards the down side, however, priming the pump with a website is a good way to help prevent business slow-downs.)
Your website is shoddy or unprofessional. It’s obviously better not to have a website than to have a shoddy one that doesn’t appropriately represent your company in the marketplace.
Your page is messy, has broken links, or poorly written content. If this is the case, people will question the quality of work you perform, and are more likely to take their business elsewhere anyway.
